Ethically farmed Lamb, from the Karoo to your door.

Our Values

Wildlife Friendly Farming - Partnering with Nature

Urban conservationists may feel entitled to be unconcerned about food production because they are not farmers. But they can’t be let off so easily, for they are all farming by proxy.

– Wendell Berry

Fair Game is a brand that gives you as a consumer the opportunity to support and facilitate farming practices of which you can be proud.

We represent accredited and audited farmers. These farmers are dedicated to producing a high quality product through farming practices that promote ecological health and animal welfare (both livestock and wildlife) in a socially responsible manner.

Direct benefits to you as our customer:

    • Our ethically farmed lamb is delicious – but we’ll let you be the judge of that.
    • Our meat is healthy:
      • No growth hormones and no routine antibiotics.
      • Our animals are grassfed. Compared with feedlot meat, meat from grass-fed lamb and sheep has less total fat, saturated fat, cholesterol, and calories. It also has more vitamin E, beta-carotene, vitamin C, and a number of health-promoting fats, including omega-3 fatty acids and “conjugated linoleic acid,” or CLA.
    • We give you peace of mind that the animal that died to feed you lived a calm and happy life. This was achieved by allowing it to live out its natural, instinctive tendencies like herding, grazing fresh, natural veld daily while moving far and often.
    • We give you peace of mind that no predators or other wildlife were persecuted in the farming of your food.
    • You become a direct participant in solving one of the most complex problems of our time. The problem of food security in the context of conventional and factory farming’s negative impacts on our environment and ecology.

Direct benefits to our country as a result of these farming practices:

    • Ecological resilience. Ecological systems are complex. Fair Game’s farming practices embrace this complexity and manage for ecological resilience and improvement. Right through the ecological systems, from the soil structure to enabling the habitat for predators and other wildlife to thrive.
    • Drought resistance. When the ecological system remains intact or is improved, the positive effect of rain is far higher. Healthy soil structure, closer spacing between plants, healthy root structures and a host of other factors all contribute to more rain entering soil and more moisture being stored in the soil. There’s even data that show this to lead to even higher levels of rainfall. Therefore it becomes a positive, self-reinforcing cycle.
    • Carbon Sequestration. There are studies that show that animal management practices such as those employed by Fair Game farmers, result in carbon being drawn out of the atmosphere and returned to the soil. 
    • Increase in farmland production.
    • Food security

The Fair Game brand forms part of the Landmark Foundation‘s broader efforts to effect crucial land use change in South Africa. The aim of these efforts is to preserve biodiversity and the integrity of our delicate ecosystems on agricultural production landscapes.

If you are interested in becoming a member of the Fair Game brand or would like information about the standards our members commit to uphold, please visit to find out more.

Visit our shop to view our products.

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